I find it fascinating when marketers get so carried away with their own enthusiasm that they clean forget to tell the truth. Anyone want to hazard a guess as to how this one is possible?
As a general rule, even if you are trying to be funny, a sign – or any marketing claim – should be honest, or at least have a link to reality. Although outlandish claims can be used, and viewed as humorous, the humor is seldom conveyed when used in a static media, such as this sign. Unfortunately signs like these can have a negative effect that entirely eliminate any possible benefits that could be gained from erecting the sign in the first place.