Where is the VALUE in your SIGNAGE?
Ever stopped to contemplate where the VALUE in your SIGN is?
What about your sign makes it an INVESTMENT versus an EXPERNSE?
I was recently reminded that as people we tend to focus on (1) NOW, and (2) diminish ourselves. Stated differently, when we focus on NOW we tend to focus on where we are CURRENLY in a specific place, we project that we will ALWAYS be in the same place – literally – even if we know we will physically be in a different place tomorrow. A different way of stating we DIMINISH OURSELVES is that we tend to elevate others and put ourselves down. A simple example of this is forgetting the skills we have – to change a light bulb, fix a car, post on the internet – whatever – because we believe that if I CAN DO IT, ANYONE CAN DON IT. This is not true. Every one of us has at least ONE specific skill that very few other people will have. Also, too often we BELIEVE the AMRKETING that is presented to us – so we BELIEVE that everyone else has a better life, something we don’t – so we don’t see how we can add value to anyone else.
You may be wondering WHAT all this has to do with SIGNAGE – so let me explain.
When you purchase a sign, you may believe you are ONLY getting the physical sign that gets delivered and or installed, because that is what you SEE. However, in reality the delivered END PRODUCT is exactly that – the END PRODUCT. The END product is what comes after EVERYTHING before the end product – all the design, the planning, the manufacturing without which the end product would either not exist or not be as it is.
Why should this interest you, and more to the point, why should you be be concerned about the process as much as the end product?
Have you ever heard about a Friday Alpha Romeo, or a Monday Alpha, or a Mercedes, or a Rolls Royce? Why do all of these names ring a bell? They all ring a bell because people see them, because they have PERCEIVED value and because of the PERCEIVED STATUS attached to each of the named products.
What about DeLorean, Bahia, Badedas, South African Airways and South African Railways. If you have not heard of these businesses it may be that you are not in South Africa, or it could be because they are all BUST, BROKE and going out of business, many due to lack of qualified management, but some because the products they sold were not up to scratch or they were not competitive in a world where competition is everywhere.
The latter list tended to focus only on the END RESULT, but did not give sufficient attention to the PROCESS, the list of little steps that are needed for the end product to exist.
For signage one of the PROCESS elements is the sales person, the person who makes the suggestions as to what type of signage you require to MEET YOUR SPECIFIC REQUIREMENTS. If the business sign you order and receive is almost free but does NOT achieve your objective – whatever your objective is, it does not matter what the sign cost, it can be considered an EXPENSE as it cost you money but is not generating the money you hoped it would generate – in which case the sign or signs would qualify as an INVESTMENT.
At SignForce we have over two decades of experience in signage, keeping abreast of the local and international trends as well as what materials are available, not only in our primary market in South Africa, but also internationally.
Another benefit of working with SignForce is the years of MARKETING experience that we have acquired over the years in the signage business. But that is not all. The main sales people at SignForce also have years of marketing experience that comes from studying marketing and practical psychology, AND putting those studies into practice.
When you come to SignForce for SIGNAGE you are privy to our years of experience in making and psychology which is why we can design and produce signs that WORK and can thus be considered INVESTMENTS.
Now one concern we do have at SignForce is that we are often perceived as being expensive. This may be because a competitor may be able to produce a sign at a lower cost than we can. The issue is the INFORMATION CAPITAL that comes with the signs that SignForce design and manufacture, because, while signage is a simple industry, it is only simple for simple signs, and when it is not simple it is very quick to become overwhelmingly complicated.
At SignForce we strive to keep the system SIMPLE for YOU, our client.
If you are looking for signage that works, SignForce is the signage business to work with.
Contact SignForce now on email@example.com or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413
Find out more about SignForce by visiting http://www.signforce.co.za